GUIDE
Crafting Excellent Open-Ended Survey Questions
Getting valuable insight from open-ended data starts with great question design.
What you'll get from this resource:
Download this guide to get more out of your open-ended questions with clear ways to address the most common mistakes, and transform your verbatim into the most valuable part of your survey.
Learn to write questions that produce rich, useful, responses every time
Eliminate unclear responses that leave you more confused than when you started
Elicit narratives and stories that give actionable insight into what’s driving behavior and why
Get more out of your open-ended questions and turn your verbatim into the most valuable part of your survey
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Next generation coding tools like Fathom are only have the solution, the other half is asking good questions!
After analyzing over 30M+ open-ended questions, we’re sharing the most common pitfalls and straightforward guidance on how to avoid these mistakes, to produce actionable insights you can understand and use.
Download guide
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