Explore breakthrough insights that reveal what people truly think and feel—and why.
Resources
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Designing Powerful Mixed-Method Surveys to leverage AI
WEBINAR
AI is the secret sauce making mixed-method surveys downright thrilling! But survey design still matters as much as ever. In this webinar we spill the beans on the most important design lessons we've learned from processing thousands of surveys with open-questions at scale.
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ChatGPT for Text Analytics: Why It Might Not Be Your Best Choice
ARTICLE
Spending tireless hours meticulously coding open-ended respondent data, seas of text blurred into an incoherent mess. It's a time-consuming task that one might reasonably assume could be solved with ChatGPT. But it’s not quite that simple.
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Qual at Scale: Navigating opportunity in the AI revolution
WEBINAR
Get straight to the heart of qual at scale! We cover so much more than Fathom’s tools - equipping you with a wide range of solutions to conquer your AI fears and challenges
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Crafting Open-Ended Survey Questions
GUIDE
Getting actionable insights from open-ended data starts by asking good questions. Learn how to craft questions that produce results by avoiding 5 common pitfalls.
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Master Open Ends + Get the most out of Text Analysis!
WEBINAR
New tools for text analytics are unlocking new possibilities in survey design. Learn how to design a survey that maximizes the value of open-ended at scale.
Insights & Case Studies
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Case Study: How Ganymede Games uses open-ended feedback to disrupt the video game industry
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Case Study: How TWI Surveys is radically reducing time to value with Fathom
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Insights in Action: Perceptions of Jobs and Employment in America
Recent News, Product Releases & Musings
Check out the Fathom Blog Text Analytics that Actually Works for updates about the team, product and feature releases, and methodological musings about AI, text analytics and the research sector we love!